Build a stable, secure, and profitable income from retail

As marketing expert Zig Ziglar once said, "Nothing happens until there’s a sale." You can grow the best produce or raise the finest livestock, but if you can't sell them effectively, your farm won't succeed.

As a small farmer, earning a living on production alone is very difficult. The way to get a white-collar salary is to become the middleman (which includes processing, marketing, and distribution in addition to production).

Let's face it, most farmers are reluctant marketers. In this course, Joel Salatin, the man TIME Magazine called "the world's most innovative farmer," brings decades of experience in farming and marketing directly to you. You'll learn how to turn your passion into a sustainable livelihood, even if you're not a marketing expert.

Whether you're a part-timer or full-timer, Farm Direct Marketing with Joel Salatin is your roadmap to building a thriving farm business.

And as Joel shares in the course, you (the farmer) don't have to be the one doing the marketing. You may have a spouse, child, relative, friend, or team member with the right interests and skillset to excel in marketing.

Introducing the Farm Direct Marketing Course

Lunatic farmer Joel Salatin shares the insight he's gained through more than 60 years of farming. He'll show you how he and the team at Polyface Farms have built a thriving retail business and how you can do the same.

If you’ve ever dreamed about generating a full-time income farming, don't miss out on this opportunity. The lessons you'll learn from this course will set you up for success and help you avoid costly mistakes.

The Farm Direct Marketing course includes:

• 23 video sessions
• 6+ hours of video
• Downloadable PDF transcripts for each video lesson
• Homework PDFs for each lesson that guide you through the essential steps
• Expert insight from an award-winning farmer
  

What You'll Learn In This Course:

• The Four-Legged Stool of Farm Marketing: And why relying only on production can lead to financial instability.
• Creating a Stable Income: Reduce vulnerability to unpredictable factors like weather, price, pestilence, and disease.
• Becoming the Middleman: Keep more profits by owning the entire process, from farm to customer.
• Stability through Diversification: By following the plan laid out in this course, you'll never be dependent on a single source of income.
• Differentiation:  It's not just about having a unique product; it's about creating a distinctive identity that resonates with your target audience.
• Branding & Messaging: Learn how to define your farm's unique identity and effectively communicate your value.
• The True Value of Your Customers: How and why your customers are your greatest asset.
• Collaborate with Other Producers: Form partnerships that increase profits by selling related products.
• Pricing Strategies: Price your products confidently without undercharging or overcharging.
• Samples: Use free samples the smart way to reach new customers and increase profits.
• Gateway Products: How to use low-cost products as an entry point to reach customers and sell more.
• Value Adding: Learn many simple, creative ways to make more money by meeting additional needs of your customers.
• Bundling: How to sell more by simplifying customer decisions and enhancing the customer experience
• Sales Venues: Explore different sales channels—from farmer's markets to e-commerce—and choose the ones that suit your farm best.
• Customer Loyalty: Turn one-time buyers into repeat customers and increase profits.
• Publicity and Events: Learn how to use farm tours and other events to reach new customers and connect with them in deeper ways.
  

Purchase Foundations of Farming & Homesteading, and you'll get access to ALL of our courses, including this one. (You'll also get access to all courses we release in the future, at no additional cost!)

"He's not going back to the old model. There's nothing in county extension or old-fashioned ag science that really informs him. He is just looking totally afresh at how to maximize production in an integrated system on a holistic farm. He's just totally innovative."

- Author Jo Robinson